Cheekee Hero Charity is the creation of Jasmine Soa, Fierce Māmā, Change-Maker, Advocate and Wingman. Her family’s lived experience of navigating through life with a child in treatment is her inspiration behind the need for helping other whānau (families) with similar experiences of tamariki and rangatahi with neurodiversity, disabilities and illnesses.

"Cheekee Hero is our legacy to connect whānau; amplify their voices and inspire change. We are incredibly personal and share our everyday lives with our community to give an authentic insight into how we live despite the challenges we face.
Our hope for every whānau facing hardship, by connecting to create meaningful change we will transform adversity into joy."

The Cheekee Hero clothing line is our response to empathy, inclusion and diversity.
Make Change FUNNER is our slogan. It encapsulates the brand's ethos that with little effort, you can make a significant impact and have a whole lot of fun doing it..